What is the value of your location, convenience and comfort?
I ask because it appears in real estate the Pendulum has swung. Let me explain. From 2000 to 2006 the real estate market was a seller’s market. No rocket science there. During this seller’s market the seller abandoned reason to make the deal and push the product. In pushing product, the seller bought more land and lots than they could physically absorb, should the economy even have a small “blip”.
Many of us have heard the word proffer passed around, but few of us know what a proffer is. Below is an article that does a great job describing what a proffer is and how it is really greasing of the political palm instead of acting as a valuable tax for true improvement. Read on, interesting stuff.
Politics and Proffers
As many of you know, our country has been in a massive recession for about 3 years now. Housing has played a large role in the down turn being one of the main employers with every transaction employing from just a few people in a re-sale transaction to an entire army of people in all salary ranges when building a home. People affected range from simple unskilled labor to attorneys, lenders, and title companies.
Interestingly enough the current stimulus bill, about to expire, has not significantly improved the conditions in the housing market.
Green seems to be the going thing these days. It is amazing how even the all the Ford F-150 lovers are even talking Green. It appears Green is here to stay. But, what does going green mean to you? From research it appears that “going green” is not established into as simple demographic as it would seem. Interestingly enough, the younger “greener” generation are less “green” than the 55+ age group.
Comfort zone. Today, more than ever before, a potential purchaser reaches into the subconscious to feel their way through the emotional side of purchasing. Most every transaction in today’s climate is tempered by an emotional decision making process. Each buyer has a personally defined comfort zone, individualized around circumstances & preference, not always rational and easily upset.
OUT we go! It appears the cycle of a buyer’s market is beginning to fade into the annals of history.
Good news is permeating network media in the same way as when we were headed into the abyss of a deep recession.
The sign of the times is evident. Recession has caused the “too big to fail” businesses swagger under the weight of the “too big to fail” corporation size.
When revenue falters on a large scale, it is the “too big to fail” who fail. Why? Out of touch with what the consumer wants? I would venture to say yes.
Wow….all over several sources of news! The word is in from a variety of new sources. The rally cry of appreciation! All this can mean is the bottom has been reached and the end of a buyer’s market is on it’s way. Don’t take my word for it.
Drab. That is the best way to describe the way black and white copy appear when compared to color.
Just recently we received notice that our color copier was out of commission and in need of repair. I know it doesn’t sound like much, but that copier rules our lives at work. Every piece of marketing literature goes through that copier. Once again, doesn’t sound like much until you know we run the equivalent of $30,000 +/- worth of color copies through the machine in a year.
I remember many road trips throughout the United States and abroad. I remember them well not because of the scenery but because they were always plagued by the enduring question “are we there yet?” I’m sure most if not all who have either traveled in childhood or have had kids traveling with them have heard this repetitious question like a scratched vinyl record.
I canceled a credit card. I know, I know. That is completely un-American. I had to. I couldn’t handle them any more. It was a card to a retail store.
I had to do it because no one was willing to listen. Yes, the only reason I canceled my card was no one was willing to listen.
I recently spent some time at a cook out. The cook out was a wonderful event. At that cook out I indulged in all sorts of fine grilled specialties and exotic desert delicacies.
The food was overwhelming, but the true delight was the conversation. The conversation fluidly traveled through countries, foods, back yards, landscaping, kids, vacations, grasshoppers, architecture, and sports. It was a wonderful time. Conversation had been circling non-threatening topics very comfortably but was suddenly diverted to our national political climate.
Kids are a blast! Just recently a sales person of mine came into the office with his tag-along toddler in tow. I spent some time reminiscing about my kids when they were the same age and some of the silly, crazy things they would do. My favorite stories and antidotes bubbled up with excitement as we laughed together comparing similarities in kids and their behavior.
Toaster or Pitcher? That was the incentive I could pick from when I opened up my new savings account in the early 1980’s. I was 12 and excited to have $200 in my coffee can. My young logic told me I could live an entire lifetime on that amount of savings.
One of the big stories in the new home industry news recently was the Pulte & Centex merger. The merger was marketed as an opportunity to increase the ability to service their customers.
As I read the article, I scratch my head. Has any merger ever truly been able to increase service to the customer? As I look thru the latest edition of an industry publication it appears to me that many struggling builders are seeking to be snatched up or better word “acquired” by another firm just to stay alive.